Context Layer / 01
Teach the machine your point of view.
Everything it writes, frames, and directs should become more recognizably yours over time.
Brand
The name your audience hears in their head.
One line: who you serve and the specific problem.
Audience
Describe the person, not the demographic — their day, pressure, ambition.
The before-and-after your content should always point toward.
Offer
Name it like a product, not a category.
The two fields below are optional. A carousel has no clickable link, so the last slide asks for a comment, a DM, or a look at your bio — fill these in only if you want that ask written for you.
What the last slide asks for. On a carousel that is usually a keyword to comment or a word to DM, not a click.
Never printed on a slide. Only used for your caption or bio link when a carousel points somewhere.
Voice
Pick the 3–5 that make your writing recognizable in a feed.
Words that would make it sound like someone else wrote it.
Proof
The strong opinions your content is built on.
Outcomes, numbers, and specific wins you can point to.
Two or three stories you retell often — they become your signature frames.
Content Pillars
Not in this version.
The recurring themes everything you make should ladder up to.
The real questions you hear on calls — they are your best topic seeds.
Preferences
Where the carousels will ship — format adapts to the first one.
Three words a photographer could brief from.
A recurring visual signature only your regulars notice.
Your Photos
Upload photographs of yourself. The Personal Feature kit composes slides over these, so your real face — not an approximation of it — is what people see.
No photos yet.
Your Knowledge
Upload or paste what you already know — a transcript, a framework, your notes. The machine extracts your argument, your terminology and your examples so every carousel it writes sounds like you, not the internet.
No sources yet.
Brand Brain / Preview
Founders scaling past their first team
Lead without burning out
Operator coaching, not consulting
Direct · Warm · Contrarian
Warm, editorial, low-contrast calm